Is structured data a ranking factor?

Google says structured data is not a ranking factor in itself; it enables rich results and helps systems understand entities. The ranking benefit is indirect: better understanding, better eligibility, better citation accuracy.

Does every page need it?

Every page that describes something — a service, a set of questions, an article — benefits. The cost is low when a generator builds the markup, so the sensible default is to ship it everywhere.

Structured data

Structured data is a standardised way of describing what a page is about, written in a format search engines can parse directly. The usual form is JSON-LD using the schema.org vocabulary, which Google recommends, and it powers rich results like FAQs, breadcrumbs and service listings.

Reviewed October 5, 2026. Prices are quoted per project; nothing on this page is a published price list.

Structured data

What it looks like