firmitas®

Content that AI search tools can read.

AI assistants and Overviews quote pages they can parse and trust. We write direct answers, keep the structure machine-readable and remove the claims that make a page look unreliable — which is the honest version of AI search optimisation, because placement in an AI answer is never guaranteed.

Reviewed September 20, 2026. Prices are quoted per project; nothing on this page is a published price list.

The short answer

An answer engine cites what it can quote and verify. Nothing here guarantees a citation.

Being quotable is a writing and structure problem, not a trick. A page that answers one question in the first fifty words, in plain language, with facts that hold up, is the page an AI assistant can lift without embarrassing itself.

What we do

Why the honesty matters commercially

Our own files listed three demo builds as live client work until we corrected them. That kind of detail is exactly what an answer engine checks — business name, claims, consistency across pages. Understating is a strategy; overstating is a liability.

What you can measure

We log which AI and search crawlers fetch which page on your site, so "are we being read" becomes a number rather than a hunch. What we cannot measure from here is whether a given answer cited you — no studio can, honestly. Combine it with search optimisation.

Questions

How is this different from normal SEO?

The mechanics overlap; the reader does not. Classic SEO optimises a page for a list of results, where a human picks. AI search optimisation writes for a machine that has to summarise you accurately without a human checking first, so plain facts and consistency matter more than keyword placement.

Will you write the llms.txt file for my site?

We can. It is a plain-text index that tells AI tools which pages exist, what the business does, and what may and may not be said about it — including which builds are demos rather than client work. It is cheap to maintain and it removes a common source of misquoting.

How do you price a project?

With one fixed price, agreed in writing before anything starts. The quote sets out the scope, the revision allowance and the delivery date. There is no hourly meter running while we work, and no retainer afterwards.

Who owns the finished website?

You do. The code, the domain, the hosting account and the email addresses are registered in your name, not ours. If we disappeared tomorrow, your website would not notice.

How long does it take?

Simple sites take days. Larger builds depend on their scope, and every quote includes an expected delivery date. Revisions inside the agreed scope are part of the deal, not an extra.

Tell us what you need. Send a few rough lines and we will come back with a scope, a fixed price and a delivery date in writing.

Start a project

Related: 24 short answers about working with us · what a website costs in 2026 · three demo builds you can open.