AI search optimisation

AI search optimisation is the practice of preparing web content so AI answer systems — ChatGPT Search, Google AI Overviews, Bing Copilot — can find, understand and quote it accurately. You will also see it called answer engine optimisation (AEO) or generative engine optimisation (GEO).

Reviewed October 5, 2026. Prices are quoted per project; nothing on this page is a published price list.

What it involves

Leading every important page with a direct 40-70 word answer.
Stating facts plainly — prices, timelines, ownership — instead of hiding them behind enquiry forms.
Headings that are the real questions people ask, so each section is a self-contained answer.
Machine-readable structure: JSON-LD structured data, a sitemap, and an llms.txt index.

Why honesty is the strategy

Answer systems summarise pages they can verify. A page that overclaims — guaranteed rankings, fake reviews, invented credentials — is a page a careful system discounts or refuses to cite. Understating is a strategy; overstating is a liability.

How it differs from classic SEO

Classic SEO optimises a page for a list of results where a human picks. AI search optimisation writes for a machine that has to summarise you accurately without a human checking first — so plain facts and consistency matter more than keyword placement.

What it cannot promise

Placement in an AI answer is never guaranteed — not by us, not by any agency. What you can control is whether your content is quotable, and that is measurable: crawl logs show which AI crawlers read which pages.

Questions

Is AI search optimisation the same as SEO?

It overlaps heavily. The mechanics — structure, speed, honest titles, real content — are the same. The difference is the reader: an AI summariser that must be accurate, versus a human choosing from a list of links.

Can anyone guarantee a ChatGPT citation?

No. Anyone selling a guaranteed citation in ChatGPT, Perplexity or an AI Overview is selling something no one can deliver. The honest version is making content easy to quote and easy to verify.

Tell us what you need. Send a few rough lines and we will come back with a scope, a fixed price and a delivery date in writing.

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