XML sitemap
An XML sitemap is a file that lists a website's pages so search engines can discover and crawl them. You submit it directly in Google Search Console and Bing Webmaster Tools. A sitemap helps crawlers find pages; it does not by itself guarantee that a page gets indexed.
Reviewed October 5, 2026. Prices are quoted per project; nothing on this page is a published price list.
What it is
A simple XML file at your domain root (sitemap.xml) listing URLs with optional last-modified dates and change frequencies. Ours is generated from the same data as our pages, so it can never drift from reality.
How to submit it
Google Search Console → Sitemaps → enter sitemap.xml. Bing Webmaster Tools → Sitemaps → the same file. Both also accept IndexNow pings for fast discovery on Bing.
What belongs in it
Every page you want indexed, with a fresh lastmod when content actually changes. Keep it clean: no noindex pages, no portal routes, no soft-404s, no session-parameter variants.
What it does not do
It does not guarantee indexing — Google decides that. It does not pass ranking power. It is a discovery aid, and for a small site the honest leverage is on the pages themselves.
Questions
Does a sitemap guarantee indexing?
No. It helps crawlers find pages; Google still decides what enters the index. If a page stays unindexed, inspect it in Search Console and request indexing once — then fix the reason (thin content, no internal links, crawl budget).
How often should it be updated?
Whenever pages are added or changed. A generated sitemap does this automatically; a hand-maintained one drifts. Lastmod should reflect real content changes, not a daily stamp.
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